The Subway brand is set to release a brand new TV advert for the Subway Where Winners Eat campaign which will air on national TV from 21st November.
The advert shows elite gymnast Louis Smith going head to head with international boxer Anthony Ogogo as the Subway ?Famous Fans? compete over which of their favourite Low Fat Subs is best.
The Subway Where Winners Eat campaign, created by McCann Erikson, underpins the brand?s on-going commitment to encouraging a healthier, more active lifestyle.
The ?1m campaign is supported with social media, PR, Subcard communications and in-store activation and builds on the success of the Subway ?Train Hard. Eat Fresh? campaign which launched earlier this year.
The Subway brand is also announcing it will be working with Irish Rugby star, Tommy Bowe who joins global sporting stars as the latest Subway Famous Fan in the UK and Ireland.
Tommy is set to star alongside Louis Smith and Anthony Ogogo in a parallel campaign which will run across national TV in ROI.
The new UK TV advert sees Anthony Ogogo champion the 9-Grain Wheat Bread, an addition to the brand?s health offering, which customers can select when building their personalised Sub.
Both the new 9-Grain Wheat Bread and the 9-Grain Honey Oat bread at Subway stores are high in fibre and an excellent source of calcium and vitamin D.
At the core of the Subway health offering is the range of nine Low Fat Subs, each containing less than 3g of fat per 100g and fewer than 370 calories per 6 inch Sub, making them the perfect complement to a healthy, active lifestyle.
Customers who select the five salad items which come as part of the standard sub build, are automatically getting one of the recommended five portions of fruit and veg a day.
The Subway brand is currently in discussions to be one of the first signatories to the latest of the UK government?s Responsibility Deal pledges which aims to improve access to fruit and vegetables as part of a healthy diet.
To date, the Subway brand has endorsed four pledges, committing to reduce salt, eliminate trans fats, display calorie information on menu boards and cut calories across the product range.
Manaaz Akhtar, head of marketing for the Subway brand in the UK and Ireland said:
?We are delighted to be working with these inspirational athletes, all of whom are true fans of the brand.
?As athletes, they understand it?s what you put into your body that counts.
?We want to empower consumers, showing that the Subway brand can help everyone perform to the best of their ability and make healthier, smarter eating choices.?
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Source: http://www.fdin.org.uk/2012/11/subway-unveils-new-tv-advertising-campaign/
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