Footwear Projection Mapping Is a Kickass Way To Sell Sneakers

Forget celebrity endorsements or extreme action footage, if you're a footwear designer who really wants shoppers to buy your sneakers, take some inspiration from Craig Winslow's marvellous projection mapping exhibit. Instead of just sitting on a shelf, the shoes come to life with animations and a series of wild designs. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/_yQP5yQYFeU/footwear-projection-mapping-is-a-kickass-way-to-sell-sneakers

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