LoyalBlocks Lands $9 Million Led By General Catalyst To Scale Out Its Mobile-Based Loyalty Program

LoyalBlocks, a startup that makes a mobile-focused technology platform for brick-and-mortar businesses looking to encourage customer loyalty, has raised $9 million in new funding. The round, which serves as LoyalBlocks' Series A, was led by General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Ventures. This brings the total investment into LoyalBlocks to $12.2 million. As part of the funding, General Catalyst's Adam Valkin, who joined General Catalyst from Accel Ventures late last year, will join LoyalBlocks' board. LoyalBlocks, which is headquartered in New York City and has its engineering operations in Israel, says it will use the new funds to further scale out its operations throughout the United States -- at the moment, it's got a solid foothold with over 1500 locations using the platform, CEO Ido Gayer tells me. The company has a full-time staff of 18 that could also grow with the new funds.

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